Enquiries without appointments
Plenty of enquiries but few consultations.
IVF & FERTILITY GROWTH PARTNER
Build a predictable pipeline of IVF consultations.
Growscalo helps IVF and fertility clinics turn paid media, conversion funnels and follow-up systems into a more predictable patient acquisition engine.
✓ Built specifically for IVF & fertility clinics.
IVF GROWTH ENGINE™
SYSTEM FLOW
01PAID MEDIAGoogle Ads · Meta Ads
02QUALIFIED ENQUIRIESLead generation · qualification
03CONSULTATION BOOKINGLanding pages · conversion
04FOLLOW-UPCRM · lead nurturing
05ATTENDANCEShow-up improvement
06OPTIMIZATIONCampaigns · creative · budget
BUILT AROUND THE METRICS THAT MATTER
Qualified ConsultationsConsultation Booking RateConsultation Show-Up RateConsultation-to-IVF Cycle ConversionCost Per IVF Cycle StartedPatient Acquisition Cost
THE REAL GROWTH PROBLEM
More leads don't necessarily mean more patients.
Many clinics are already investing in marketing. The challenge is what happens after an enquiry — qualification, booking, follow-up, attendance and ultimately treatment conversion.
PATIENT ACQUISITION JOURNEY
AD SPEND
↓ENQUIRIES
↓QUALIFIED LEADS
↓BOOKED CONSULTATIONS
↓ATTENDED CONSULTATIONS
↓IVF TREATMENT
Leakage after the lead
Low consultation show-up rates and inconsistent follow-up.
Unclear marketing efficiency
Hard to see which campaigns actually contribute to IVF patients.
Unpredictable demand
Empty consultation slots make future acquisition difficult to plan.
BEFORE GROWSCALO
- Inconsistent enquiries
- Low consultation bookings
- Low show-up rates
- Wasted advertising spend
- Unclear campaign ROI
→
AFTER GROWSCALO
- Qualified consultation enquiries
- Improved booking process
- Better lead follow-up
- Reduced wasted spend
- Predictable acquisition system
THE IVF GROWTH ENGINE™
A 90-day system designed to improve the journey from enquiry to consultation.
01WEEKS 1–4
Consultation Magnet
- Growth audit
- Offer positioning
- Google Ads launch
- Meta Ads launch
- Landing page suggestions
- CRM integration
OUTCOME
Generate a predictable flow of qualified IVF consultation enquiries.
→
02WEEKS 5–8
Consultation Conversion
- Optimize reception call handling
- Automate lead follow-ups
- Reduce no-shows
- Improve consultation booking process
OUTCOME
Create a consistent stream of booked and attended IVF consultations.
→
03WEEKS 9–12
Growth Scaling System
- Campaign optimization
- Budget scaling
- Creative testing
- ROI optimization
OUTCOME
Build a predictable and profitable patient acquisition system.
ONE CONNECTED SYSTEM
Attract. Qualify. Book. Show. Convert. Scale.
Every stage connects to the next, so optimization doesn't stop at the lead.
ATTRACT
Google Ads
Meta Ads
QUALIFY
Lead Generation
Landing Pages
BOOK
Conversion Optimization
Follow-up
SHOW
CRM
Lead Nurturing
CONVERT
Consultation Process
SCALE
Campaign Optimization
Budget Scaling
Creative Testing
CAPABILITIES
Everything connected. Nothing isolated.
01
Paid Acquisition
Google Ads
Meta Ads
02
Conversion Strategy
Landing Pages
Funnels
Offer Positioning
03
Lead Generation
Qualified Enquiries
Lead Generation
04
CRM & Follow-Up
CRM Integration
Automated Follow-Up
Lead Nurturing
05
Creative & Messaging
Creative Strategy
Ad Copywriting
Creative Testing
06
Analytics & Optimization
GA4
GTM
Meta Pixel
Campaign Optimization
FOUNDERS & LEADERSHIP
Growth leadership built for performance and operations.
Hariharan
CO-FOUNDER & HEAD OF PERFORMANCE MARKETING
SPECIALIZATION
Rajkumar J
CO-FOUNDER & HEAD OF GROWTH OPERATIONS
SPECIALIZATION
WHAT WE MEASURE & DELIVER
We measure what happens beyond the lead.
Measurement categories and progress indicators stay tied directly to the patient journey—not vanity metrics.
MARKETING SPEND→QUALIFIED CONSULTATION→BOOKING→ATTENDANCE→IVF CYCLE
Cost Per Qualified ConsultationConsultation Booking RateConsultation Show-Up RateConsultation-to-IVF Cycle ConversionCost Per IVF Cycle StartedPatient Acquisition Cost
Better-qualified enquiries
Stronger consultation booking process
Improved follow-up
Better visibility into marketing performance
More efficient campaign optimization
A more predictable patient acquisition system
PERFORMANCE COMMITMENT
Our performance commitment.
If we don't achieve the agreed qualified consultation targets within 90 days, we'll continue optimizing your campaigns at no additional management fee until we do.
Subject to agreed campaign scope, budget, clinic-side response times and agreed target definitions.
DELIVERY MODEL
A focused growth partnership.
Clear ownership, regular communication and a structured 90-day operating rhythm.
90-Day IVF Growth Engine™
Kick-off Growth Blueprint Strategy Session
Monthly 1:1 Growth & Optimization Call
Weekly Campaign Performance Updates
Dedicated WhatsApp & Email Support
Performance Monthly Reports
Response Within 24 Business Hours (Mon–Fri)
READY TO BUILD THE SYSTEM?
Your clinic doesn't need more random leads.
It needs a more predictable system for turning marketing activity into qualified consultations.
Book Your Growth Strategy Call →Built for IVF & fertility clinics.